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Digital marketing refers to the use of online platforms, tools, and strategies to promote products, services, or brands. It includes channels like search engines, social media, email, websites, and mobile apps to connect with a targeted audience.

Digital marketing helps businesses reach a broader audience, target specific demographics, measure campaign performance in real-time, and achieve cost-effective results compared to traditional marketing methods.

The key components include:

• Search Engine Optimization (SEO): Improving website visibility on search engines.
• Pay-Per-Click (PPC): Paid advertising on platforms like Google Ads.
• Social Media Marketing (SMM): Promoting content on platforms like Facebook, Instagram, and LinkedIn.
• Content Marketing: Creating valuable content to engage and educate the audience.
• Email Marketing: Communicating directly with customers via email.
• Analytics: Tracking and analyzing performance metrics.

Results depend on the strategy:

• SEO: Typically takes 3–6 months to show significant improvements.
• PPC: Immediate results as soon as the campaign goes live.
• Social Media & Content Marketing: Consistent efforts yield results over weeks or months.

• SEO (Search Engine Optimization) is organic, focusing on improving your website’s ranking through optimized content and structure.
• PPC (Pay-Per-Click) involves paid ads to drive immediate traffic. You pay for each click on your ad.

Costs vary depending on the services required, industry, and scope of work. For example:

• SEO: Monthly retainers range from Rs.10,000–Rs.30,000.
• PPC: Costs depend on ad budgets and industry competition.
• Social Media: Management and ad spend can start from Rs.10,000 per month.

Success is measured using KPIs (Key Performance Indicators), such as:

• Website traffic
• Conversion rates
• Cost per lead (CPL)
• Return on investment (ROI)
• Engagement rates on social media (likes, shares, comments)
• Email open and click-through rates